Ultrasound Cost in Wisconsin (2026): Average Prices & What You'll Pay

What does a ultrasound cost in Wisconsin?

You could pay $66 or $253 for the same ultrasound in Wisconsin - depending entirely on which facility you choose. The median cash price across 121 reporting hospitals is $105. This data comes directly from hospital price transparency files published under federal law.

Where ultrasound costs vary in Wisconsin

Pins show hospitals with price-transparency data (colored by vs. state average) and nearby ambulatory surgery centers, imaging centers, and other facilities (colored by type). Click any pin for facility name and estimated cost range.

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Advocate Aurora Health (formed in the Illinois-Wisconsin merger) and Ascension Wisconsin are the dominant systems in the Milwaukee market, while UW Health anchors the Madison market. Wisconsin's hospital market is moderately competitive in major metros but increasingly concentrated in rural areas. Prices tend to run near or slightly below the Midwest median. Ultrasound pricing varies more by body part and clinical indication than almost any other imaging type - an OB ultrasound, a vascular duplex study, and an abdominal ultrasound carry different CPT codes and reimbursement rates even though the equipment is the same. Independent imaging centers typically charge 40–60% less than hospital outpatient departments for the same study. The sonographer skill matters more than setting for diagnostic quality.

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Why prices vary - and what it means for your coverage

A small number of hospitals (3) report prices above $536, including Meriter Hospital, Inc at $919, which drives most of the overall spread - excluding them, most facilities cluster in a much tighter band. Setting matters too: the median outpatient price is $101 versus $194 inpatient (about 1.9× more), so where a procedure happens often matters more than which hospital you pick. Whether the scan happens in a hospital outpatient department (which adds a separate facility fee) or a freestanding imaging center is usually the single biggest driver of price for this procedure.

What you pay out of pocket on top of this depends on your deductible, your plan's out-of-pocket maximum, and whether every provider involved is in-network - not just the facility.

Frequently asked questions: ultrasound costs in Wisconsin

How much does an ultrasound cost in Wisconsin?

Across 121 Wisconsin hospitals that publish prices, an ultrasound ranges from $55 to $2,988, with a median of $105. Most facilities fall between $66 and $253. What you pay depends on the facility, your insurance, and whether you have met your deductible.

Where is the cheapest place to get an ultrasound in Wisconsin?

Based on declared prices, the lowest-cost facility in our Wisconsin data is Encompass Health Rehabilitation Hospital of Fitchburg in Fitchburg at about $39. By metro, Stevens Point has the lowest median ($66). Freestanding ambulatory surgery and imaging centers are often cheaper still and may not appear in hospital price data - ask your doctor whether one is an option.

Why is an ultrasound so much cheaper at some Wisconsin hospitals?

Prices vary up to 54.3× because each hospital sets its own list price, cash discount, and insurer-negotiated rates. In Wisconsin, the median cash (self-pay) price is $106 versus a median negotiated rate of $75 - about 1.4× higher. Asking for the cash price or your insurer's negotiated rate is often the single biggest lever on what you pay.

How much will I actually pay out of pocket for an ultrasound in Wisconsin?

Your out-of-pocket cost depends on your deductible, coinsurance, out-of-pocket maximum, and whether the facility is in-network - not just the sticker price. If you have not met your deductible, you will typically pay the negotiated rate in full until you do. Use the CostKits cost forecaster to estimate your specific out-of-pocket amount before you go.

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