Ultrasound Cost in Jacksonville, FL (2026): Average Prices & What You'll Pay
What does a ultrasound cost in Jacksonville, FL?
Where you have an ultrasound done in Jacksonville, FL swings the bill from $69 to $126 for identical care. The median cash price across 11 reporting hospitals is $92. The numbers are pulled directly from federally mandated hospital price transparency files.
Where ultrasound costs vary in Jacksonville, FL
Pins show hospitals with price-transparency data (colored by vs. state average) and nearby ambulatory surgery centers, imaging centers, and other facilities (colored by type). Click any pin for facility name and estimated cost range.
26+ people checked prices near them this month.
The same ultrasound can be one bill or two - and the radiologist can be out-of-network even when the facility isn't.
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Cheapest Ultrasound Providers in Jacksonville, FL
Based on declared cash/self-pay prices from CMS hospital price transparency files.
| # | Facility | City | Price | vs Median |
|---|---|---|---|---|
| 1 | St. Vincent's Medical Center-Clay County, Inc. | FL | $69 | -$23 |
| 2 | St. Vincent's Medical Center, Inc. (FL) | FL | $69 | -$23 |
| 3 | St. Luke's-St. Vincent's Healthcare, Inc. | FL | $69 | -$23 |
| 4 | Kindred Hospital North Florida | Green Cove Springs, FL | $78 | -$14 |
| 5 | University of Florida Health in Jacksonville | Jacksonville, FL | $92 | +$0 |
| 6 | North Florida Rehabilitation LLC | FL | $100 | +$8 |
| 7 | Ed Fraser Memorial Hospital | Macclenny, FL | $126 | +$34 |
| 8 | Mayo Clinic Florida | FL | $274 | +$182 |
Prices are declared self-pay rates. Contact each facility for a formal quote before scheduling.
Quick take
- St. Vincent's Medical Center-Clay County, Inc. is the lowest-cost option at $69 - $23 below the state median, just by choosing where you go.
- Ask for the cash price if your deductible isn't met - the median cash price here is $96, and it's often lower than what insurance pays before your deductible is satisfied.
- Ask whether this procedure can be done at a freestanding ambulatory surgical center - they're typically 30-60% cheaper than a hospital for identical care, and most aren't in this hospital-only dataset.
Florida has one of the most fragmented hospital markets in the country - HCA Healthcare (the nation's largest for-profit system, headquartered in Nashville), AdventHealth, BayCare, and dozens of independents compete aggressively in major metros. South Florida prices track higher than the rest of the state, driven by higher wage indices and a larger share of complex specialty care. Rural northern Florida has extensive critical access hospital coverage. Ultrasound pricing varies more by body part and clinical indication than almost any other imaging type - an OB ultrasound, a vascular duplex study, and an abdominal ultrasound carry different CPT codes and reimbursement rates even though the equipment is the same. Independent imaging centers typically charge 40–60% less than hospital outpatient departments for the same study. The sonographer skill matters more than setting for diagnostic quality.
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Why prices vary - and what it means for your coverage
A small number of hospitals (2) report prices above $396, including Curahealth Jacksonville LLC at $501, which drives most of the overall spread - excluding them, most facilities cluster in a much tighter band. Setting matters too: the median outpatient price is $85 versus $113 inpatient (about 1.3× more), so where a procedure happens often matters more than which hospital you pick. Whether the scan happens in a hospital outpatient department (which adds a separate facility fee) or a freestanding imaging center is usually the single biggest driver of price for this procedure.
None of the prices above are what you'll necessarily owe: your deductible, out-of-pocket maximum, and each provider's network status all still apply.
| Your situation | Estimated out-of-pocket |
|---|---|
| Deductible not yet met | ~$92 |
| Deductible met - 20% coinsurance | ~$18 |
| Out-of-network provider | $202+ |
Frequently asked questions: ultrasound costs in Jacksonville, FL
How much does an ultrasound cost in Jacksonville, FL?
Across 11 Jacksonville, FL hospitals that publish prices, an ultrasound ranges from $42 to $501, with a median of $92. Most facilities fall between $69 and $126. What you pay depends on the facility, your insurance, and whether you have met your deductible.
Where is the cheapest place to get an ultrasound in Jacksonville, FL?
Based on declared prices, the lowest-cost facility in our Jacksonville, FL data is Encompass Health Rehabilitation Hospital of St Augustine in St. Augustine at about $42. By metro, Jacksonville has the lowest median ($296). Freestanding ambulatory surgery and imaging centers are often cheaper still and may not appear in hospital price data - ask your doctor whether one is an option.
Why is an ultrasound so much cheaper at some Jacksonville, FL hospitals?
Prices vary up to 11.9× because each hospital sets its own list price, cash discount, and insurer-negotiated rates. In Jacksonville, FL, the median cash (self-pay) price is $96 versus a median negotiated rate of $21 - about 4.6× higher. Asking for the cash price or your insurer's negotiated rate is often the single biggest lever on what you pay.
How much will I actually pay out of pocket for an ultrasound in Jacksonville, FL?
Your out-of-pocket cost depends on your deductible, coinsurance, out-of-pocket maximum, and whether the facility is in-network - not just the sticker price. If you have not met your deductible, you will typically pay the negotiated rate in full until you do. Use the CostKits cost forecaster to estimate your specific out-of-pocket amount before you go.
Before you book
- Deductible vs out-of-pocket max
- How to negotiate your medical bills
- EOB vs medical bill: complete guide
- Already have a bill? Check it for errors
- Understanding your UnitedHealthcare EOB
Other procedures in Jacksonville, FL
Ultrasound, elsewhere
What matters before you schedule
ASC vs. hospital
Hospital outpatient departments typically charge 2-4x more than ASCs or independent centers for the same ultrasound - same outcome, very different bill. The ER charges the most of any setting and should only be used when the situation is medically urgent. Call ahead and ask for a self-pay or cash quote at each setting you're considering.
Cost by type
Which type your doctor orders for this ultrasound changes the billing code, and what you pay. For example: A recognized variation that can change the billing code and what you owe.
This is shoppable
Ultrasound is elective and schedulable, so you have time to compare facilities before booking - hospital outpatient prices often run 2-4x higher than alternative settings for the identical clinical outcome.
What to ask before you book
Get the CPT code from your doctor, confirm every provider involved (not just the facility) is in-network, ask for the cash-pay rate if you're uninsured or haven't met your deductible, and request a written estimate for ultrasound before you schedule.
CostKits compiles hospital price transparency data to help families make informed decisions. Track and manage your healthcare costs (free account).
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About the Author
John Caruso, FSA, MAAA
Healthcare actuary with 20+ years of experience in insurance pricing, medical billing systems, and healthcare cost analytics.
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