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Brain MRI Cost in Madison, WI (2026): Average Prices & What You'll Pay

What does a brain mri cost in Madison, WI?

You could pay $734 or $2,520 for the same brain mri in Madison, WI — depending entirely on which facility you choose. The median cash price across 9 reporting hospitals is $2,124. This data comes directly from hospital price transparency files published under federal law.

The same brain mri that costs $173 at Ssm Health St. Mary's Hospital - Madison in Madison reaches $9,816 at Select Medical Rehabilitation - Madison — a 56.7× gap across the 9 Madison, WI hospitals reporting prices. A typical Madison, WI facility lands around $2,124 — most sit in the $596–$2,520 band. Insurers negotiate this down to a median of $238, while self-pay patients are quoted $2,124 — about 8.9× higher, so asking for the cash or insurer-negotiated rate is often the single biggest lever on your bill.

Hospital MRI costs run 2–5× more than independent imaging centers. Most patients never knew they had a choice.

The free toolkit shows you:

  • ✓ Why the exact same scan costs $400 at one site and $2,200 at another
  • ✓ The separate radiologist bill most patients miss (and how to verify it's in-network)
  • ✓ When contrast adds a charge — and when to ask if you need it
  • ✓ The questions to ask before scheduling that protect you from surprise bills
  • ✓ A real patient billing breakdown, line by line

Free for patients — takes 30 seconds to get.

We'll email it to you immediately. No account required, no spam.

Forecast your out-of-pocket cost

How prices are distributed across Madison, WI hospitals:
  • Lower-cost hospitals (bottom 25%): under $596
  • Median hospital: $2,124
  • Higher-cost hospitals (top 30%): $2,520+

That's a 4× spread for the same procedure — driven entirely by which facility you choose, not by clinical complexity.

Example — two commercially insured patients in Madison:
  • Patient A (higher-rate plan or out-of-network): ~$2,520
  • Patient B (lower-rate in-network plan): ~$734
Same procedure. Same week. $1,786 difference.

Where brain mri costs vary in Madison, WI

Pins show hospitals with price-transparency data (colored by vs. state average) and nearby ambulatory surgery centers, imaging centers, and other facilities (colored by type). Click any pin for facility name and estimated cost range.

Hospital (below avg) Hospital (above avg) Click a pin for details.

See every Madison, WI hospital's price

The 5 cheapest are shown. Enter your email to reveal the rest of the map and unlock all 4 remaining facilities — instantly.

We'll email you the full Madison, WI price list as a PDF. Sourced from CMS files. No spam.

Estimate YOUR exact out-of-pocket cost →

Cheapest Brain MRI Providers in Madison, WI

Based on declared cash/self-pay prices from CMS hospital price transparency files.

# Facility City Price vs Median
1 Upland Hills Health Dodgeville, WI $386 -$1,738
2 Aspirus Divine Savior Hospital Portage, WI $596 -$1,528
3 Madison Rehabilitation Hospital, LLC WI $942 -$1,182
4 Meriter Hospital, Inc Madison, WI $2,124 +$0
5 Encompass Health Rehabilitation Hospital of Fitchburg Fitchburg, WI $2,294 +$170
6 Prairie Ridge Health Columbus, WI $2,671 +$547
7 Select Specialty Hospital - Madison WI $9,389 +$7,265
8 Select Medical Rehabilitation - Madison WI $9,816 +$7,692

Prices are declared self-pay rates. Contact each facility for a formal quote before scheduling.

The facility you choose matters more than almost anything else — the same procedure, same quality, same state can cost 5× more at one hospital versus the one down the road.

Compare all procedure costs   → Brain MRI costs nationwide

Check YOUR hospital's pricing → Estimate YOUR exact cost →

Worth knowing: A small number of hospitals report very high prices above $5,784, which pulls the overall range wider than what most patients encounter. The typical range above is a better guide for planning.
Every hospital in this dataset offers a cash price — with a median of $2,124. If your deductible hasn't been met, always ask for the self-pay rate before scheduling.

What you'll actually pay — example scenarios

Your situation Estimated out-of-pocket
Deductible not yet met (pay in full) ~$2,124
Deductible met — 20% coinsurance ~$425
Out-of-network provider $4,673+

Based on the state median facility price of $2,124. Your actual cost depends on your plan deductible, coinsurance rate, and network tier. Get YOUR personalized estimate →

What this means for you

If you haven't met your deductible, you are effectively a cash-pay patient.

That means:

  • You should verify your hospital is in-network before an elective visit when possible
  • The cheapest facility can save you $1,951+ vs. the median.

This is the single biggest lever most patients have to reduce their cost.

Lower-cost options in Madison, WI start around $596 or below. Most hospitals cluster between $596 and $2,671. A smaller group reports prices above that — often academic medical centers or high-cost markets.

If you're comparing specific hospitals, the lowest self-pay rates reported in this dataset include: Ssm Health St. Mary's Hospital - Madison in Madison (cash price from $173); Upland Hills Health in Dodgeville (cash price from $386); Aspirus Divine Savior Hospital in Portage (cash price from $596). These are declared cash prices — contact each facility for a formal quote before scheduling.

Quick decision guide:
  • Best value hospitals (lowest prices): Ssm Health St. Mary's Hospital - Madison: $173; Upland Hills Health: $386; Aspirus Divine Savior Hospital: $596
  • Most expensive (outpatient): Prairie Ridge Health: ~$2,671; Meriter Hospital, Inc: ~$2,124

→ Choosing the right facility can save $1,951+ vs. the state median.

Madison, WI Brain MRI prices by facility

All prices below come from hospital chargemasters — the official price lists each hospital must publish under federal law. Gross charge is the undiscounted list price; cash price is the self-pay rate; negotiated range covers the spread across insurance contracts.

How we calculate "Your Price" — We prioritize the most actionable price in this order:
  1. Cash price — the self-pay rate you can actually negotiate and pay
  2. Negotiated rate — if reported by the hospital across insurance contracts
  3. Gross charge — fallback only; this is the inflated list price few people pay

This reflects the real prices patients encounter — not inflated chargemaster rates.

# Facility City Your Price vs Median Gross Charge
#1 Ssm Health St. Mary's Hospital - Madison Madison, WI $173 -$1,951 $173–$254
#2 Upland Hills Health Dodgeville, WI $386 -$1,738 $715–$6,070
#3 Aspirus Divine Savior Hospital Portage, WI $596 -$1,528 $917–$8,288
#4 Madison Rehabilitation Hospital, LLC WI $942 -$1,182 $942–$3,712
#5 Meriter Hospital, Inc Madison, WI $2,124 +$0 $2,655–$3,962
#6 Encompass Health Rehabilitation Hospital of Fitchburg Fitchburg, WI $2,294 +$170 $3,059–$4,306
#7 Prairie Ridge Health Columbus, WI $2,671 +$547 $4,858–$7,761
#8 Select Specialty Hospital - Madison WI $9,389 +$7,265 $9,389–$10,799
#9 Select Medical Rehabilitation - Madison WI $9,816 +$7,692 $9,816–$11,290

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Enter your email to reveal the full table instantly — and we'll email you the complete price list as a PDF to keep.

We'll email you the full Madison, WI price list as a PDF. Sourced from CMS files. No spam.

Source: CMS hospital price transparency machine-readable files. vs Median = savings or premium relative to the state median price. Gross Charge = undiscounted list price for reference.

Received a bill? Check it for errors → Estimate YOUR cost before you go →

Compare other procedures in Madison, WI:

Where you can save the most on brain mri in Madison, WI

These facilities have the lowest declared prices relative to the state median — they represent the best opportunities to reduce your out-of-pocket cost for this procedure.

Facility City Your Price vs Median
Ssm Health St. Mary's Hospital - Madison Madison, WI $173 -$1,951
Upland Hills Health Dodgeville, WI $386 -$1,738
Aspirus Divine Savior Hospital Portage, WI $596 -$1,528
Madison Rehabilitation Hospital, LLC WI $942 -$1,182
Meriter Hospital, Inc Madison, WI $2,124 +$0

How to choose a lower-cost facility

  • Choose independent outpatient centers when possible — freestanding ASCs (ambulatory surgical centers) consistently charge less than hospital outpatient departments for identical procedures.
  • Ask for the cash price if your deductible isn't met — self-pay rates are often lower than what insurance pays before your deductible is satisfied, especially at facilities that have a high cash-price discount.
  • Avoid hospital outpatient departments for routine cases — hospital-owned locations add a facility fee that freestanding centers don't charge, often adding $500–$1,500 to the same procedure.
Important: Many procedures are done at ambulatory surgical centers (ASCs) that are often 30–60% cheaper than hospital outpatient departments with the same clinical quality. Most ASCs are not in this hospital dataset — meaning your cheapest option may not even appear here. Ask your doctor if the procedure can be done at a freestanding ASC.

Most expensive brain mri providers in Madison, WI

These facilities report the highest prices for this procedure. Academic medical centers and specialty hospitals often top this list — their gross charges rarely reflect what anyone actually pays, but understanding the spread helps you negotiate.

Facility City Price vs Median
Select Medical Rehabilitation - Madison WI $9,816 +$7,692
Select Specialty Hospital - Madison WI $9,389 +$7,265
Prairie Ridge Health Columbus, WI $2,671 +$547
Encompass Health Rehabilitation Hospital of Fitchburg Fitchburg, WI $2,294 +$170
Meriter Hospital, Inc Madison, WI $2,124 +$0

Why prices vary this much

A small number of hospitals (2) report very high prices above $5,784, which drives much of the overall price range. Excluding these, most facilities cluster in a significantly tighter band.

Setting drives much of the gap in Madison, WI: the median outpatient price is $596 versus $5,842 inpatient — about 9.8× more, so where a procedure is performed often matters more than which hospital you choose. Of the Madison, WI facilities reporting prices, 3 fall in a low-cost tier (up to $596) while 3 sit in a high-cost tier ($2,671 and up) — a lower-priced option almost always exists within the same state.

The spread comes from how each hospital sets its chargemaster (the undiscounted list price), what cash discounts it applies, and what rates it negotiates with each insurer. Facility classification matters too — a hospital-owned outpatient center adds a facility fee that a freestanding clinic does not. Understanding these mechanics is the first step to paying less.

Learn more:
Allowed amount vs negotiated rate — what your EOB is really saying
How to read your medical bill
Why hospital prices are so hard to find — and what to do about it

How insurance changes what you actually pay

Hospital list prices are only part of the picture. What you pay out of pocket depends on your deductible, your plan's out-of-pocket maximum, whether the facility is in-network, and whether your plan classifies the visit as outpatient or inpatient. A lower gross charge doesn't guarantee a lower bill if the facility is out-of-network or adds facility fees your plan doesn't cover.

Understand your cost before you go:
Deductible vs out-of-pocket max
EOB vs medical bill — complete guide
How to stop medical bill problems before they start (in-network vs out-of-network)

Compare brain mri costs in nearby states

Frequently asked questions: brain mri costs in Madison, WI

How much does a brain mri cost in Madison, WI?

Across 9 Madison, WI hospitals that publish prices, a brain mri ranges from $173 to $9,816, with a median of $2,124. Most facilities fall between $596 and $2,520. What you pay depends on the facility, your insurance, and whether you have met your deductible.

Where is the cheapest place to get a brain mri in Madison, WI?

Based on declared prices, the lowest-cost facility in our Madison, WI data is Ssm Health St. Mary's Hospital - Madison in Madison at about $173. By metro, Madison has the lowest median ($1,148). Freestanding ambulatory surgery and imaging centers are often cheaper still and may not appear in hospital price data — ask your doctor whether one is an option.

Why is a brain mri so much cheaper at some Madison, WI hospitals?

Prices vary up to 56.7× because each hospital sets its own list price, cash discount, and insurer-negotiated rates. In Madison, WI, the median cash (self-pay) price is $2,124 versus a median negotiated rate of $238 — about 8.9× higher. Asking for the cash price or your insurer's negotiated rate is often the single biggest lever on what you pay.

How much will I actually pay out of pocket for a brain mri in Madison, WI?

Your out-of-pocket cost depends on your deductible, coinsurance, out-of-pocket maximum, and whether the facility is in-network — not just the sticker price. If you have not met your deductible, you will typically pay the negotiated rate in full until you do. Use the CostKits cost forecaster to estimate your specific out-of-pocket amount before you go.

Explore all brain mri cost data

See brain mri costs across all states

Where You Get a Brain MRI Matters

Hospital outpatient departments typically charge 2–4× more than ASCs or independent centers for the same procedure — same outcome, very different bill.

Hospital Outpatient Department

Hospital Outpatient Department typically carries a higher price for a brain mri. Facility fee billed separately from professional fee. Provider-based billing adds facility overhead. You can shop here — call ahead and ask for a self-pay or cash quote.

Independent Imaging Center

Independent Imaging Center typically carries the lowest typical price for a brain mri. Freestanding radiology centers. Technical component billed by center; professional (radiologist read) billed separately. You can shop here — call ahead and ask for a self-pay or cash quote.

Emergency Room Brain MRI

A Brain MRI performed in the emergency department can run 2–5× the cost of the identical scan at an outpatient or independent facility, because a hospital facility fee stacks on top. Use the ER only when the situation is medically urgent — it is not a setting where you can shop on price.

Brain MRI Cost With vs Without Contrast

Which type your doctor orders changes the billing code — and what you pay. Here's how the common types differ.

MRI Brain Without Contrast

A standard brain mri with no contrast dye — the most common and lowest-cost version.

MRI Brain With Contrast

Uses contrast dye to highlight tissue. The dye and its administration are billed on top of the base scan.

MRI Brain With and Without Contrast

Two sets of images — before and after contrast — in one visit. It costs more than either alone because both sequences are performed and interpreted.

This Procedure Is Shoppable — Choosing the Right Facility Can Save Thousands

Brain MRI is elective and schedulable. You have time to compare facilities — and hospital outpatient prices often run 2–4× higher than Hospital OP, Imaging Center for identical clinical outcomes.

How to shop: Ask your doctor for the CPT code, then call 2–3 facilities and request an out-of-pocket cost estimate. Confirm your insurance is accepted. If uninsured, ask for the cash-pay rate — it's usually 20–50% below the list price.

Prior Authorization Is Usually Required

Most commercial and Medicare Advantage plans require pre-approval for brain mri before scheduling. If your doctor submits the order without prior authorization — or if the authorization lapses — your insurer can deny the entire claim, leaving you responsible for the full cost.

Action step: Call the member services number on your insurance card before scheduling. Ask: "Does this procedure require prior authorization?" Get the authorization number in writing and confirm it's attached to the claim before your appointment.

Who performs this: Brain MRI is typically performed by a Radiology. The specialist's professional fee is billed separately from the facility charge — you will likely receive separate bills from each.


CostKits compiles hospital price transparency data to help families make informed decisions. If you've received a bill for this procedure:
Analyze your medical bill for errors
How to negotiate your medical bills
Track and manage your healthcare costs (free account)

Hospital MRI costs run 2–5× more than independent imaging centers. Most patients never knew they had a choice.

The free toolkit shows you:

  • ✓ Why the exact same scan costs $400 at one site and $2,200 at another
  • ✓ The separate radiologist bill most patients miss (and how to verify it's in-network)
  • ✓ When contrast adds a charge — and when to ask if you need it
  • ✓ The questions to ask before scheduling that protect you from surprise bills
  • ✓ A real patient billing breakdown, line by line

Free for patients — takes 30 seconds to get.

We'll email it to you immediately. No account required, no spam.

Other Procedure Costs in Madison, WI

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About the Author

John Caruso, FSA, MAAA

Healthcare actuary with 20+ years of experience in insurance pricing, medical billing systems, and healthcare cost analytics.

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Published June 12, 2026

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